Users will soon have a new feature that allows them to cut down on the amount of AI-created videos appearing in their feeds. This move comes as the company revealed that it now features over 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the coming weeks before a full-scale release. This development coincides with a surge in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing channels on another major platform only show AI-generated videos. A significant portion of this output is deemed “AI slop”, a label for poor-quality, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, from computer-generated images to informative clips, and we intend to give people the ability to see more or less of that, according to their own choices,” commented a platform representative.
AI on the Platform
The service announced that there are presently 1.3 billion videos on its service identified as AI-generated. Overall, more than 100 mn videos are uploaded to the platform each day, making AI content a minor portion of its overall inventory.
User Control Features
Users will be able to limit or boost the volume of AI content they see by accessing the content preference option in the app and choosing AI-made media. Other topics that can already be modified under the setting cover politics, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to tag convincing AI-made content, and it prohibits dangerous AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will henceforth add an artificially created watermark to content made using its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This measure is designed to deter users from trying to circumvent the tagging system.
Educational Initiatives
The platform is additionally launching a two million dollar AI literacy fund for specialists and institutions to create learning resources about using AI responsibly. This program will support non-profit groups specializing in training computer science.
Platform Protection
The platform has defended its moderation strategy, following discussion over intentions to cut jobs for a large number of safety staff in the United Kingdom. It is expected to eliminate hundreds of positions in its user protection team in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content prior to it is viewed by humans. TikTok announced a significant reduction in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its AI tools.
It is vital to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference process content quickly.”
